Starting in February, Curvy Kate is once again looking for the new face and body of their fuller bust brand. The winner will model with the brand for two seasons and win a year’s supply of gorgeous lingerie.
Although the UK average boob size is now above a D cup and the average dress size a 14, many fashion brands still lack in choosing models that relate to these statistics, choosing stick thin girls to support their brand. Going against the grain, Curvy Kate are championing the UK’s shapely figures by searching for a D plus girl who is curvy, charismatic and confident with a fuller body and natural bust.
Customers are demanding more realistic models to show how various lingerie ranges look on a fuller, more natural figure. Responding to this request, Curvy Kate began the search for a Star in a Bra to give their customers exactly this – a true representation of how a bra fits and looks on a bigger bust. The brand is passionate about proving just how gorgeous real curves can look in a well fitted bra.
With over 3000 entrants in the UK in previous years, the Star in a Bra looks set to see an even bigger response with the brand now being sold in over 300 stores nationwide, including Bravissimo, Simply Yours and Fenwicks.
Laura Ann, winner of the 2010 search, came from a family of larger busted girls with her sister undergoing a breast reduction in 2007. It’s this that pushed her at 11pm on the closing night of the competition to send her photos in.
‘I want to make women of all shapes and sizes aware that they should love what they have been blessed with. At the end of the day you need to see how lingerie would look on a similar body type, not something unachievable.’
Laura Butler, Star in a Bra winner 2008 continued. ‘The Star in a Bra competition was a great opportunity for me to step into the spotlight and show how a naturally curvy girl can look in lingerie. It really kick started my modelling career and I still model with Curvy Kate and I love being involved with the brand!’
Curvy Kate specialises in lingerie for the fuller bust from D to K cups with back sizes from 28-40”. Bras retail from £27 to £30.
Visit the Curvy Kate Facebook page for more information.
